About Farm Bureau Pride Plus

Farm Bureau members take PRIDE in American agriculture and pride in the organization that serves as its voice. That proud tradition delivers ag literacy education, policy and legal advocacy, member empowerment and development opportunities, PLUSaccess to exclusive savings from leading businesses.

Pride Plus focuses on the value of membership in Farm Bureau by teaming with leading companies to offer special incentives that demonstrate their strong support for agriculture and rural America. Pride Plus is the member benefits program of the American Farm Bureau Federation (AFBF), America’s largest, most influential, and most effective organization of farmers and ranchers, and those who support them. Pride Plus is owned and operated by AFBF’s member benefits affiliate, the American Farm Bureau, Inc.


At the discretion of individual state Farm Bureaus, discount programs are available in most, but not all, states. Please check the individual program of interest, or with your state Farm Bureau, to determine specific eligibility.